drjaniszewski.com
A new website, rebuilt around what your Search Console data actually says. Here is what I found, what I built, and where the next patients come from.
The finding
You hold the top spot in Poland for the questions people ask before a vasectomy. Over the last 90 days those searches put you in front of people hundreds of times, and not one of them reached your site.
| Search | Impressions | Position | Clicks |
|---|---|---|---|
| jak wygląda zabieg wazektomii | 185 | 1.1 | 0 |
| jak wygląda wazektomia | 182 | 1.0 | 0 |
| jak przebiega wazektomia | 26 | 1.0 | 0 |
| jak się robi wazektomię | 25 | 1.0 | 0 |
A normal first result earns 25 to 40 percent of clicks. That should be well over 100 visits a month. The hard part, ranking, is already won. This is a click problem, and click problems are fixable.
Three more gaps
Your homepage draws 5,177 impressions and 779 clicks with no description tag, so Google writes the text under your name itself. Now written, on all 34 pages.
ile kosztuje podwiązanie jąder: 61 impressions, position 4.9, zero clicks. Someone asking the price is nearly booking. Prices are now visible and machine readable.
Dressing and sick-leave questions sit at positions 10 to 13. Around 90 impressions, one push from page one. Each now has its own heading and answer.
What I built
Same identity as your training site and course platform, so the three finally read as one practice.
The blog
They were just impossible to find. They are now proper articles, illustrated, sorted into recovery instructions, explainers and interviews, so a patient finds their own protocol in one click.
Two benefits beyond search. Patients who can find their instructions phone the clinic less. And these are exactly the pages an AI assistant quotes when somebody asks it about recovery, which is fast becoming how younger patients research a procedure. The site now carries the structured data those systems read, so you are quotable rather than invisible.
The gap I would fix first
You have over 500 reviews on ZnanyLekarz, which is genuinely rare. On Google you have almost nothing.
That weighs more than it sounds. When somebody searches urolog Łódź, Google shows its own map results above everything else, ranked largely on Google reviews. ZnanyLekarz reviews do not count there. So the strongest evidence you have, hundreds of patients saying you are excellent, is invisible at the exact moment a new patient chooses between you and someone else.
A free profile and a habit of asking. That is the whole fix, and it compounds every month.
The bigger business
Your szkolenia now have a real section aimed at doctors, marked up so search engines and AI assistants understand it as a course with a named instructor, with your credibility attached: FEBU, since 2017, one of the first in Poland to bring these procedures into practice.
I kept it below the patient content deliberately, so the homepage stays clear about who it serves. The serious work belongs on szkolenia.drjaniszewski.com. Tracking that covers your subdomains is now in place for the first time, so in three to four weeks we will know what doctors actually search for and can build to that rather than guess.
Next
The live site stays exactly as it is until you say go. Switching over is one step on my side and I will schedule it with you.